TimeTrade Breaks Into Enterprise Accounts By Using An Interactive Sales Pitch

CHALLENGE: PITCHING A SOLUTION TO THE RIGHT STAKEHOLDER

One of the hardest things to do these days is communicate your solution to the right business stakeholder especially when there is a gatekeeper that you need to work through.

For TimeTrade, they are focused on ramping up their business and they needed something that could quickly communicate their solution to enable them to get a first meeting with a prospect.� Within this communication, they wanted to cover what their product does, some of the key benefits, and the business impacts that a customer could expect.

SOLUTION: SEND AN INTERACTIVE SALES VIDEO

TimeTrade used the VisibleGains interactive sales pitch application to help get the first meeting with a prospect. Working with best practices and the easy-to-use VisibleGains builder, TimeTrade was able to combine a personal video intro with an animated overview to engage viewers for about 2 minutes followed by a set of actions including watching a demo, learning more from their website, and booking a meeting.

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RESULTS: VIDEO SHARED TO TEAM, DEAL CLOSED

TimeTrade uses this video app for numerous prospects, but for a major retailer they were targetting, the key results were:

• One email sent to one person who shared it with 10 different people generating 14 views
• 10 Days later, TimeTrade had a booked meeting
• 90 Days later, TimeTrade had a signed deal

TimeTrade has expanded on their success to utilize video throughout their funnel in both sales & marketing communications as well as within their actual product for training and support.