The last week of August we rocked with Cyndi Lauper and 2800 others in Boston at Hubspot‘s annual user conference, Inbound 2012. As Hubspotters and other inbound marketing enthusiasts know, it’s much easier to start a conversation with someone who’s interested in what you have to say. And the conversations we had with folks who stopped by Postwire’s sponsor table flowed! Postwire naturally picks up where Hubspot leaves off by making it easy to pass the content baton to salespeople and other client-facing employees to continue client conversations.
In speaking with the #Inbound12 crowd, we learned that some folks plan to use Postwire to educate buyers by anticipating and answering the questions buyers must ask to make purchase decisions. There were others who made a beeline to our sponsor table from Laura Fitton’s breakout session on “Inbound PR”. Laura plugged Postwire as a way to build relationships and share your ideas to attract media attention “without being a self-promotional jerk”. Several small business owners saw ways to differentiate their services using Postwire. I especially enjoyed meeting a woman who owns a doggie daycare and training business. She was excited about creating a Postwire Page for each client to provide educational materials & short videos capturing the away-from-home antics of her clients’ beloved pets!
Yes, Inbound 2012 was awesome! A hearty welcome to all of our new Inbound 2012 friends!
Knowing when a prospect or client engages with the information you share is one of the features many Postwire users love. Postwire’s tracking reporting gives you feedback you might not otherwise get, helping you to respond faster with greater insight. But who is this “Someone from Asia Pacific Network Information Centre near San Jose, CA – US has viewed your Page Inbound12 Highlights“? Want to learn more? Read the full blog post: How Does Postwire Tracking Work?
4 Reasons Your Client Wants Their Own
(FREE) Postwire Account
- To comment on your Postwire Page.
- To avoid hunting through the Inbox for the Page link.
- To invite colleagues to view and discuss your cool content.
- To keep connected with their own clients, too!