Capturing a video interview with a client, partner, or industry guru is the foundation for valuable content. A couple of important tips when capturing the interview:
1. Prepare your questions - Think about what you want to communicate, so you can ask questions that get you the right content. Write down your questions and make sure you have a few open ended questions – you will often be pleasantly surprised with gems of an answer.
2. Identify themselves – Ask them to share their name, company and role. This is always a good lead into any final piece.
3. Easy Question - Ask one or two easy questions to get things started and flowing.
4. Be Quiet - When the interviewee is talking, be quiet. It is okay to nod, but you want the sound only to have their voice. Much easier for using this later on.
5. Discussion or Interview - You need to decide upfront if this is a discussion or interview. As an interview, you are trying to ask questions and get answers. Those answers will be what you use in your video. You will not be on camera or heard on the sound track.
6. Microphone – It often helps to put a microphone on your subject. Good sound is very important in making a video engaging.
7. Authorization - Ask them on camera if it is okay for you to post this online. You want to get clearance to use the content. For more information on authorization, watch this clip featuring David Meerman Scott sharing recording tips.