What happened? Sales 2.0 Happened

Matthew: Today is July 23, 2009 and you are watching PTV Live. All right, thank you everybody.  As usual, I am your host, Matthew Mamet of permissiontTV, and I’m very  happy to have Colin Browning, VP of Business Development and Marketing at New Marketing Labs.  Thank you very much for coming Colin; glad to have you here.

Colin: Thank you, Matthew.  Glad to be here.

Matthew: As usual, you can always talk to us on Twitter using the ptv hash tag.  I would love to hear from you, hear what you have to say.  We’re going to be talking about Sales 2.0 today which is a fairly new idea.  Also combined with that is the concept of Social CRM. 

I would love to hear your feedback on that.  Share your experiences and again, ask us questions.  Also, if you stay tuned to the end of show you’ll hear how you can enter a raffle to win free tickets to…

Colin: The Inbound Marketing Summit.

Matthew: The Inbound Marketing Summit in Boston is going to be in October down at Gillette Stadium.

Colin: Absolutely.  It’s a great event.

Matthew: It is a great event.  I had the great fortune to attend last year’s and I’m looking forward to being able to attend this year’s as well.  I would recommend it.  So, we’ll get to that toward the end of the show, but before we begin, Colin, I think that I didn’t give you a very good introduction.

[1:25]
So tell us who are you?  What do you do?  And what’s New Marketing Labs all about?

Colin: Well, Colin Browning.  You gave me the great introduction with the great audience here, so thank you for that.  Most of what I do at New Marketing Labs is — actually it’s all over the map and that’s what’s exciting — we’re a hybrid social media agency.

So what I mean by a hybrid agency is — and you’ve covered a lot of this — we run these spectacular events, The Inbound Marketing Summit, where we have these great thought leaders and great attendees to just talk about the latest trends in social media, but then we’re also an agency working with some spectacular clients on a day to day basis; and how to take new marketing to the next level and help them achieve their objectives.

Matthew: So you mention new marketing and that’s obviously the namesake…

Colin: Mm hmm.  Right, right.

[2:16]
Matthew: …New Marketing Labs.  What is your definition of new markets?  What does that mean?

Colin: New marketing is really taking all of these wonderful new tools we have at our disposal these days whether it’s Twitter, taking blogs; whether it’s taking a new online based video.

Matthew: All right.

Colin: And leveraging that to achieve our business objectives.  So, you know, in sort of the Web 1.0 days it was really leveraging web sites to achieve our business objectives.  In the 2.0 phase of this, we’re taking these tools to a a whole new level where we can really engage in a real online dialogue with our prospects, with our customers.  It’s really a two way conversation.

Matthew: OK.

Colin: That really makes it much more exciting and a whole new world of marketing. 

Matthew: So what I heard you say, the definition of traditional internet marketing is more of our visitors to our website just kinda read.  It’s more passive.  It’s a one way flow of information.  Whereas now, with new technologies we can invent a new way of marketing where it is a two way dialogue, two way flow.

Colin: Exactly; and there are challenges with that.  Coming up with programs that make a lot more sense then finding goals and objectives to match all of it.  That’s what we do day in and day out.

Matthew: Cool.  Another thing that you do is blog.  You have a an active blog called constructing social.

Colin: I do.

[3:46]
Matthew: Constructingsocial.com?  Is that correct?

Colin: Constructingsocial.com, thank you.

Matthew: Definitely got to get a link out on our tweet. 

[3:53]
And you’ve mentioned on the blog the architects of the social web.  How does your blog help these people and what does it mean to be an architect of the social web?

Colin: Well, so blogging today is really challenging.  So I’m one blogger of what, 200,000,000 bloggers out there, so how do you differentiate?  And this is good advice for anybody in social medias is how do you stand apart from the crowd?

So I sort of stepped back and thought well, you know I’m not gonna be the next Chris Brogin; I don’t have the facial hair and as much as I try to grow it, I just can’t do it.

Matthew: You probably [unintelligible] to sleep at night.

Colin: Yeah, yeah, I’m really fond of sleeping.  So what I try to do at constructingsocial is  really provide the tools for the architects, for the people in social media who are trying to make this all happen.

So yes, I blog occasionally, and I try to provide some wit and wisdom, but also on the site there are resources available for folks.  There’s resources and links to ROI resources.

Matthew: OK.

Colin: There are resources for demographics and all of that.  There are also resources for listing of agencies out there that can help people.

Matthew: That’s great.  I think when people think about Web 2.0 and New Marketing, they can get caught up in the excitement of using the new technologies.  There’s always a new technology that’s coming out.  Of course Twitter has continued to invigorate and energize marketers for a couple of years now.

Colin: Yeah, people are fascinated maybe.

Matthew: Yeah.  We can’t lose sight of this thing called ROI that we need to be measuring all the time.  So it’s great when I have people on the show that really are focused on look, that’s great; technology is wonderful.  It really is, but let’s not lose sight of our objective as marketers.

Colin: Exactly.  I think that…and a lot of what we do on a day to day basis at New Marketing Labs is try to come up with dashboard reports where we can really…  And it’s different for every client and I think whether it’s New Marketing Labs or some other agency — many agencies are doing this — is you really think about your goals and objectives and come up with the dashboard against them that makes sense so you can really measure your progress on a day to day basis.

The nice thing about social media is there’s so many metrics you can obtain from everything that you’re doing whether it’s video for example.  I know that you at permissionTV have a lot of data that you’re producing and that you’re displaying for your clients.

It’s similar for, whether it’s Twitter or any social media tool that’s producing a lot of data, the thing is to really harness all that information and then record that up against your goals. 

Matthew: So whether or not you’re using an agency, whether or not you’re using New Marketing Labs agency, it’s important to have goals, create an easy to understand dashboard that measures your performance against those goals…

Colin: Absolutely.

Matthew: Then obviously adapt if you’re not.  So Twittering all day long is great, but make sure that it meets the goals as well. 

Colin: Exactly.

Matthew: One of the things that I read about on your blog this past winter that really fascinated me was the first documentary program 2.0 I think you called it…

Colin: Yeah.

Matthew: …which was the Innovators Road Trip which where you chronicled your journey from Detroit to south by southwest down in Austin. 

[7:
27]
Tell us a little bit about that.  What did you learn?  What was the result there?

Colin: Yeah, so this was a trip…so the overall objective from a theme standpoint was when we think about innovation today we typically think of the coast.  Whether it’s east coast or west coast, we don’t think about the heartland of America; and there’s so much great innovation that’s really happened through the middle of these United States.  It’s really incredible.

So we wanted to tell that story from a theme perspective.  We wanted to do that in a different way though, so everybody…  A traditional documentary is really, the information is really flowing one way.  Documentary 2.0, just like new marketing, the information is flowing in both directions.

Matthew: OK.

Colin: So we were having conversations with our audience and that’s what made this really fun.  I had a spectacular team with me.  I don’t know if they’re listening or watching, but it was a great team of Jeff Cutler, Jim Storer and John Johannson. 

The four of us began in Dearborn and drove all the way down to Austin.

Matthew: OK.

Colin: In an extremely cramped Ford vehicle; and it was amusing, it was informative.  It was a wonderful journey.  We had wonderful stories throughout the whole ride, one of which really stands out was at Makers Mark where we had a tour of not the distillery — but we toured that as well — but really what they’re doing with their waste; how they’re the greenest distillery around.  How they’re taking their waste, processing it, and using the methane to then make more Makers Mark.

Matthew: Wow.

Colin: The day we were there was incredible.  The assistant distiller received a phone call from the gas company saying what’s happening to your usage?

Matthew: Is there a problem?

Colin: We’re losing…  They were losing a thousand dollars a day from the gas company because of the savings they were generating from this.

Matthew: That is a great story.

Colin: So it was an incredible story of great innovation in the heartland of America from a company you wouldn’t expect.

[9:44]
Matthew: And how did you capture all these stories?  What was the tool that you used?

Colin: Thank you for asking, wonderful question.  So the way we told the story was through a variety of media and almost all media.  We told it through the blog and text.  We told it through Twitter.  We told it through live streaming video.

Matthew: OK.

Colin: As well as through audio and a podcast, as well as through uploaded standard video.  So whenever we could we would use all media and Flicker images as well.  So if you go back and look at the innovatorsroadtrip.com you’ll pretty much see a smattering of all media there and it’s sort of a fun story to go back and follow.

Matthew: Well I would encourage everyone to check it out and we will tweet the link for innovatorsroadtrip.com.  It sounds like it’s well worth the time, I know it is.

Colin: And more to follow on that.  We’re going to be doing another innovator’s road trip focused on green technologies exclusively.

Matthew: Oh, great.

Colin: More than likely in the fall.

Matthew: I know there’s a lot of green technologies in the Boston area too, so you may not have to travel far to start that trip anyway.

Colin: That’s the hope.  We’re looking to do an east coast version of that.

Matthew: Also on your blog you discuss what you call the community engagement model which is the five stage approach.  You talk about launch, awareness, interaction, participation, and advocacy. 

[11:19]
Without making you go into a long dissertation about a community engagement model, can you give us the highlights of what you’re trying to talk about there?

Colin: Right.  Just at a summary level it’s…you know, community isn’t easy and to entice somebody to participate is really difficult because essentially for somebody to post a message within a community really they have to trust everybody in that environment; and they’re essentially exposing themselves to their peers for potential ridicule.

Matthew: Oh, believe me, I know that.

Colin: You have a friendly environment here.

Matthew: I do.  I have a lot of support.  We all have a lot of support.

Colin: Right.  Hopefully we’re not being ridiculed on Twitter right now.

Matthew: No, not yet.

Colin: Not yet, yes.

Matthew: That’s a good reminder though.  You can talk to us on Twitter so feel free to tweet to PTV Live hash tag.

Colin: Should we give the first person that asks us a reasonable question a free pass to the Inbound Marketing Summit?

Matthew: Wow, that would be awesome.

Colin: Maybe.  Maybe we’ll do that.  All right, we can make that happen!

Matthew: OK great, so you will be the arbitor [?] of the great question, so come up with something good.  Don’t say I want a free pass please because that’s not gonna work.  Tweet us a question at PTV Live that gets answered on the air, a good one.

Colin: Yes.

Matthew: Thank you very much.  That’s awesome.

[12:46]
But anyway, we were talking about the community engagement model and you said it’s difficult for people to kind of make that first approach to leave a comment, or to shoot a video, or to write a blog post because you’re opening yourself up to ridicule is where you were.

Colin: Absolutely.  So what the model really helps our clients or really anybody to understand is to help the community members to proceed through that model and to ease them into participation. 

So community should really begin with seating so that members aren’t going into an empty room.

Matthew: OK.

Colin: So think of this as a party.  At least somebody is in there at the beginning.  In addition, it gives members other ways to participate; so maybe they don’t want to compose a post in the beginning, maybe it’s easier for them to just answer a poll or a question, or to rate something.

Matthew: OK.

Colin: So there are lots of ways to participate instead of just composing a post.  That eases them into the community and gets them used to the environment and allows them to get comfortable before participating in a more full on way and to open them to potential ridicule.

[14:00]
Matthew: Once they build their confidence up.

Colin: Absolutely.  Then they can start to participate and they’re confident in the environment; they trust the other members.  They understand what they’re getting into.

This model works…I’ve actually been working in the community for the past two and a half years through Prosper [unintelligible] and now New Marketing Labs, and this is a model I’m very familiar with and clients along the way have leveraged this.

So this isn’t just something I’ve dreamed up in the shower this morning.  While I have been know to do that, but not in this case.  So anyway, this model has worked very effectively for a number of clients and it really is the way to go.

Matthew: Well I would encourage you to check out that blog post on constructingsocial as well.  As Colin said, it’s proven and if you’re starting this which I know a lot of people are, you can take advantage of some great free advice.  Thank you for that.

Colin: Thanks.

Matthew: I think we have our first question.  This is from Drew Smith.  Hi Drew.

Colin: Hi Drew.

[15:06]
Matthew: How d
o you engage subject matter experts in your company to contribute to blogging?  I think this is a great question.  Everybody has, well everybody in marketing I should say has — well maybe not everybody, but a lot of people — have had the problem of I want to create a blog.  I may not have the time to do it all by myself.  I might not have the right skill set or knowledge to talk about what I think my audience needs to know…  So  how do I go to someone who’s not in marketing or not really blogging at all for that matter and get them into the question?

Colin: I think you have the hidden secret. 

Matthew: OK.

Colin: Video.  I think this is really the answer there.

Matthew: Wow.

Colin: It’s a great question.  There are usually thought leaders throughout an organization.  There’s hidden gems of great information and they may not be great writers; they may be shy.  It’s possible they may be not the great camera person either in which case maybe audio may be a great solution.

Audio or video is a great answer for many of these people.  It gets the word out.  Even if they’re not camera…maybe if they’re not the most comfortable person in the video, that’s actually wonderful because it really shows an honest face of the organization.

Matthew: The authenticity is great.

Colin: If they’re a little bit shy, if they’re a little bit awkward, it really is authentic and it shows your organization is an authentic, open, transparent place. 

Matthew: And there’s things that you can do to kind of make that shyness or that awkwardness kind of go away.  One of the simplest techniques is to have someone interview that person off camera.

Colin: Yep.

Matthew: So behind the camera that person is asking the questions; maybe one of their colleagues or someone there they are comfortable with then it turns into a dialogue.  I’m just talking to someone that I know and I trust.  Then in post production, you can edit out the person’s voice behind the camera and fill that in with texts of what the questions were and what the conversation was about.

Colin: Right, and more often if the person is uncomfortable doing it alone, if it’s two or three people together, that works really well as well.

Matthew: Excellent.  Great question.  Does that mean…

Colin: Looks like we have somebody there.

Matthew: Winner, winner!

Colin: Winner, winner!  Yes, well done.

Matthew: Thank you very much for that Drew.  Next, I wanted to talk a little about Sales 2.0 which is a topic that’s near and dear to our hearts here at permissionTV and I saw that you had also a blog post, a video blog post, about Sales 2.0, which is a pretty big topic.  It’s like all of the 2.0’s…

Colin: And getting bigger here too which is really exciting.

Matthew: I don’t know if it was the first use of the term, but when the book Sales 2.0 came out I had the chance to read that, which is an interesting take on how sales is evolving.  So you mention that new marketing is all about using the latest technologies to change marketing into a two way conversation.  That seems to be happening to sales now.

Colin: Exactly.

Matthew: So marketing may have lead the charge there, but sales is undergoing this just a couple of years later; and things like social CRM are now tools that we’re hearing about.

Colin: Right.  That’s been really interesting to see with Radiant 6 [?] and Lithium; wonderful stuff happening there.

Matthew: And one of the blog posts that I had and let’s see if I can find it here from the Sales Enablement blog, had a great quote when trying to explain exactly what this phenomenon of Sales 2.0 is and I’m just gonna read it here: there’s a change that caused the formula to flip on the internet, and the change was the internet, excuse me, the advent of the internet changed how buyers gain information.  Sales people are no longer the keepers of the product keys.  Buyers now demand instant, accurate, authentic information on their fingertips 24 x 7.  Not only must we provide this, we must provide product information in the voice of the buyer so they can quickly find solutions to the problem they are trying to solve. 

1914
And if we think about how sales has changed, much of how the quote says, you know sales had all the answers.  If you wanted to know what the product was about, what the specs were, how would it work?  You called your rep.  You developed a trust with that rep if the rep was good at their job.  They had those keys.

Now days people don’t want to talk to the rep; they don’t want to talk to anyone really.  They want to go to…

Colin: Google can become your rep.

Matthew: That’s right.  Google can become your rep.  So that’s how we’re seeing movement in the sales world.  Thing like video can help with that too.  Maybe your rep has the information and you want to hear from him, but you want to hear from him or her on your terms so opposed to a phone call, a video conversation might work.

[20:00]
But as I mentioned you’d blogged about it.  What’s your take on what you’re seeing with this new phenomenon as Sales 2.0?

Colin: Right.  Well I’ve seen a couple of different trends which I think are really interesting.  First, I noticed a lot of, so my role continues to change on a day to day basis.  Some days I’m in sales, some days I’m in marketing, some days I’m in business development and delivery.

Matthew: That right there sums up this Sales 2.0, right?  It’s the bringing together of…

Colin: Exactly, exactly.

20:28]
Matthew: Did I take the wind out of your sails?

Colin: No, no, no, it’s perfect, but I think there’s been this collapse between sales and marketing as…

Matthew: Absolutely.

Colin: …as both groups continue to use the same tools.  And at Mazinga [sp] it’s fair to talk about this — I don’t think they would mind at all — but we would have the marketing team that would be really active on Twitter, would take the lead in some sales initiatives, or would at least begin them because they would start the opportunity just through Twitter conversations. 

So they would start conversations with some very wonderful brands that had needs right then and there, and that’s really what I’m talking about with Sales 2.0.  It’s all about discovering great people that have a need, and really developing that relationship.

That’s really what sales is all about; is finding people at the right time that have a need, developing a relationship, and then taking that to the next level.  So sales vice presidents always have their sales funnel.

Matthew: Right.

Colin: …you know, the interests, the education, qualification.  So there’s the front half of the funnel before you take it to — whether it’s survey, close…

Matthew: Right.

Colin: I see tools like Twitter and others really as phenomenal on the front end of that.  Maybe that’s the social CRM side, you can use a lot of different terms there.

Matthew: Right.

Colin: But I’ve used Twitter extremely effectively since it’s a great way to mine that for targeted markets.  There are tools like People Browser that I could find…you know, anybody could ask me for any given segment and I could find a segment like that.  I could even find vice presidents in a given segment given these tools. 

Then the trick is to find them when they’re actually in a buying mood.

Matthew: Sure.  I think one of the things…y
eah, that’s what I was going to point out is that what I heard you say was the Sales 2.0 and the concept of social CRM is all about developing the leads.  It’s lead development.  No longer, well there’ll always be demandgen, but demandgen has now become a smaller piece of the puzzle.

Colin: Correct.

Matthew: We have these names.  Now we have to develop them, we have to engage them, and that’s a shared job now between sales and marketing.  The tools that we use to do that are the same, and the people who are going to do that are as you said, sometimes you’re doing the marketing side, sometimes you’re in business, sometimes you’re in close mode.

Colin: Yep.

Matthew: It’s coming together, so I think that’s a great way of describing Sales 2.0.

Colin: Yeah.  Another interesting thing is that when you compare using Twitter to say the phone these days and some of the biggest obstacles to a salesperson in today’s world — especially if they’re just bound to the phone, and we should have a prop here of the phone — but if I’m gonna call somebody just cold, on the other end they have caller ID.

Matthew: Right.

Colin: If they see New Marketing Labs pop up or Colin Browning, they may not know me  from a hole in the wall.

Matthew: And if your persona is a c-level executive, they are very difficult to reach.  They don’t have time to answer phones anymore.

Colin: Why pick up?

Matthew: Right.

Colin: So lets compare and contrast that to developing a relationship on Twitter and it’s a different scenario.  So on Twitter maybe 90% of the conversation will be more personal, so if it’s somebody you’re trying to communicate with, they may be talking about their weekend or a little bit about business; going to see a movie with the kids.

You can instantly…it’s similar to if you were having a meeting in their office and you see everything about them there and you can relate to them suddenly.  You can say yeah, I just saw Harry Potter with my daughter too.  Suddenly there’s a connection; you can build a relationship, you can take it to the next level.

Matthew: Develop the trust.

Colin: Exactly.

[24:53]
Matthew: Great.  I wanted to talk a little bit about our next topic which is video is the most effective content for social media releases, a blog post that I picked up that talks about the Marketing Sherpa video report.  I had the great opportunity to sit down with Jeanne Hopkins, the CMO of Marketing Sherpa, to talk about this report in a previous video piece.

I saw that Mark Robertson had blogged about the piece that talked about social media releases, and wanted to see if New Marketing Labs is seeing?  Agrees with what Marketing Sherpa found?  Are you seeing a demand for this?  And can you explain a little bit about what it is?

Colin: Well absolutely.  The intersection of video and…  Well we’ve seen a demand for video in literally everything that we’re doing. 

Matthew: OK, that’s good.

Colin: Whether it’s PR and marketing and sales, so this does not surprise me at all.  In fact, we’ve seen social media at all levels impact PR to a great extent.  Well I haven’t had a chance to look at this report.  It doesn’t surprise me in the least.

Matthew: Well you can always get a copy of the report.  We actually have a link to a discounted copy of the report; we’ll tweet that out to anyone that want to pick that up.

Colin: I may have to look at that.

Matthew: I would agree.  We’ve been following, I think we’ve all been following on blogs this general topic of is PR dead or is PR made better by social?  Do I need a PR firm anymore or do we just hire a social media agency.  So much like the conversation we just had about marketing and sales together, it seems to me — and some of the statistics here about what Marketing Sherpa found — it seem that PR and social is coming together.

You don’t necessarily put one down in favor of the other, you put them both together.

Colin: Right.

Matthew: Let’s check that out when you have a chance.  I want to talk next about some data that permissionTV did.  So we have been surveying our audience for the past couple of weeks, and what came out of the last survey was a focus on B2B sales.

So when I knew you were gonna be on the show…

Colin: Yeah, that’s exciting.

[27:15]
Matthew: I wanted to talk about what we found.  We surveyed the team or the audience and the survey says…  First question: What is your biggest obstacle that the organization faces in closing the next big deal?  So number one answer was shared.  Sales reps don’t understand the buyer decision making process was selected.  Then the other one was keeping communication lines open with the buyer.

So I think both of those things you could make a case are symptoms of having not developed enough trust with the lead.

Colin: Yeah, absolutely.

Matthew: So not too surprising there.  Next was how do you stay current with products, competitors, and new technologies?  So, specifically, the sales folks; and 45% response: social media which includes Twitter, LinkedIn, Facebook, etc.  And this is over traditional text blogs, over newspapers, TV, radio, networking word of mouth (that actually came in second), video blogs, audio webinar, video webinar, and other.  So far and away social media is becoming the place where people educate themselves about products and services. 

Three: How much time do you watch video online for business purposes?  There’s an interesting response here. 

Colin: For business purposes.  That is interesting.

Matthew: So 45% of the respondents are “watched 29 minutes to 2 hours of online video per week for business purposes.”  But in the previous question, they did not really select video blogs as where they go to find new information or…

Colin: Which sort of begs the question: what are they watching?

Matthew: I wish I had asked that question! 

Colin: Yeah!

Matthew: What exactly are you watching?  It’s business related but you’re not using it to stay current with products, competitors, and new technologies.

Colin: Other news? 

Matthew: Yeah, let’s ask.  If you filled out the survey we really want to know what are you doing when you’re watching online video?  You’re certainly watching a lot of it and you’re watching it to do something for business purposes.

All right.  And who actually were the respondents?  We had digital marketers 22%.  22% sales reps, so we got a great mix of both sides of the house.  The companies were all across the board: computer services, computer hardware, healthcare, marketing ad agencies, and it was pretty much an even split, 50-50, B2B versus B2C.  So, there’s the results there.

Colin: Great information.

Matthew: Thank you to everyone who filled out this survey.  We will be sending out your free gift in the mail today, so thank you very much for that.

[29:55]
I wanted to talk next about the Inbound Marketing Summit.

Colin: Yeah.

Matthew: Tell us a little bit about what it is. 

Colin: So the Inbound Marketing Summit is a collection of some of the best and brightest thought leaders in social media gathered at Foxboro Stadium, or Gillette Stadium…

Matthew: Wow, Foxboro.   You’re dating yourself.

Colin: Yes I am.

Matthew: The old Sullivan Stadium!

Colin: …to talk about and share great case studies about s
ocial media.  We will have Gary Vaynerchuk, Chris Brogin, Jason Falls and so many others; I can’t name them at this point.

Matthew: Well the top three that you’ve got there are the triumph…

Colin: That’s enough, yes.  I believe Justin Levy will also be talking…

Matthew: Excellent.

Colin: …about some of this wonderful case studies about what he’s done at his steakhouse; and it’s really going to be a wonderful conversation and actually we’re already selling a lot of seats to the event.

Matthew: Great.

Colin: And it’s what, three months away.

Matthew: October, the beginning of October.

Colin: The beginning of October, yeah.  So it’s a great venue.  If anyone went to it last year, to come to Gillette, it’s really…  You remember.

Matthew: It’s awesome.

Colin: You’re overlooking the stadium and it’s really super.

Matthew: And not only do you learn so much from the people who are presenting, but you’re surrounded by other attendees who have lot of knowledge too.  A lot of great opportunity to network and learn from attendees as well as presenters. 

[31:32]
How can people learn more about Inbound Marketing Summit?

Colin: Just go to inboundmarketingsummit.com and you’ll see the agenda as it exists right now, the speakers list, and you can sign up.  Actually if you sign up before the end of August, there is a discount available.

Matthew: Wow.

Colin: I believe it’s…actually I’ll just leave it at there’s a discount available.

[31:57]
Matthew: So who should attend this event specifically?

Colin: Specifically, I think it is best for anyone in marketing; anybody in sales also who’s selling to marketers, I think it would be great for.  We’re actually looking to add a Sales 2.0 track or session I should say, not a track.  So stay tuned for that as well.

[32:23]
Matthew: Excellent.  And the moment we’ve all been waiting for, how can people enter to get the other free ticket that you had that you have offered.  We’ve set up a page where you can go and register for your raffle entry.  It’s permissionTV.com/go/ims.  There’s also a link on the page that you’re looking at to see that; and why don’t we go ahead and tweet out that link as well.

Colin: Right.

Matthew: Thank you again for your generous offer.

Colin: Well our pleasure.  We can’t wait to see everybody at the event.  It’s really a lot of fun.  We have a blast at them.  It’s great to meet everybody and it’s great conversations as you said; and we look forward to seeing you there.

Matthew: Cool.  Thank you.  Well that’s all the time we have for now, but lets keep the conversation going after the show’s over.  You can join our Facebook fan page.  We’re really hoping to get to 100 fans in that regard.  Are you a Facebook fan of permissionTV?

Colin: I am.

Matthew: All right.  Also I wanted to let everyone know that next Wednesday, July 29, a day before the next episode of PTV Live, I have the luxury of having a special webinar with David Meerman Scott.  Follow me at MSMamet on Twitter to receive the details.  We’re going to be announcing that tomorrow morning on how to register for that.  For those of you that don’t know David, he’s is the author of Worldwide Rave and he has even more great insights on how to navigate the new marketing world and he knows a lot about video as well.  He’s doing a lot with online video.

Colin: Right.  Who doesn’t know David?

Matthew: I don’t know, I don’t think anybody.  That was probably redundant.  Well thank you and have a great week.

Colin: Thank you.

Matthew: I appreciate your being on the show; and we’ll see you all next week at 3PM on PTV Live.  Thanks a lot.  Bye, bye.