Aug
2010
Press releases with video attract 500% more views
We’ve seen video on landing pages and in blog posts (like this one!), but what about press releases? Apparently the PR folks are hopping on the online video bandwagon and yielding incredible results.
Joe Chernov from Eloqua discussed his experience with PR and video at a social media breakfast with VisibleGains, BusinessWire, and MediaMobz, where he served as a panelist:
The statistic speaks for itself; Chernov’s video press releases attracted 500% more views than exclusively text-based releases. This is no surprise when one considers that video is rapidly gaining momentum in nearly every field, and PR is no exception.
Marketers need to constantly innovate, and online video may just be the solution. Tell us what you think: is it time to do away with text-only press releases?
[...] This post was mentioned on Twitter by Matthew Ray and Jenn O'Meara, VisibleGains. VisibleGains said: New blog post: Press releases with video can generate 5x views http://bit.ly/dDpGSQ featuring @jchernov of @eloqua [...]
Great post – I am going to be sharing this with my own company’s PR Director…