http://blog.visiblegains.com/video-officially-a-mainstream-tool-for-digital-marketers-7-things-you-should-know-now/ Conversion and Lead Generation Through Video Applications Tue, 17 Jan 2012 15:37:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://blog.visiblegains.com/video-officially-a-mainstream-tool-for-digital-marketers-7-things-you-should-know-now/#comment-11 Planning for social media storytelling — Stephanie Schwab: Socialologist Wed, 02 Jun 2010 06:30:08 +0000 http://blog.visiblegains.com/?p=210#comment-11 [...] Video is also an excellent medium for brand storytelling, though most marketers seem to still shy away from it, as many assume it’s too expensive and time consuming to create. The reality is that social video can and should be more casual, more immediate and much less costly than advertising or promotional video.  In fact, the most effective casual video is often the stuff shot behind the scenes, which most marketing creatives would leave on the cutting room floor. [...] [...] Video is also an excellent medium for brand storytelling, though most marketers seem to still shy away from it, as many assume it’s too expensive and time consuming to create. The reality is that social video can and should be more casual, more immediate and much less costly than advertising or promotional video.  In fact, the most effective casual video is often the stuff shot behind the scenes, which most marketing creatives would leave on the cutting room floor. [...]

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