May
2010
Video Marketing Expected to Significantly Increase in 2010
Video is penetrating B2B at increasingly faster rates; annual video adoption statistics suggest a 20 percent increase each year. At a recent event with Business Wire and MediaMobz we asked audience members some quick questions on how many people use online video from casual viewing to PR, sales and support. Watch this video to see how they responded…
As you saw, we asked the 120 audience members about their experience watching video and 85% of them have recently watched a video as part of evaluating a product or service for purchase. Following that, we heard about % of video usage by function including Marketing, PR, Sales, and Support. Check out the %’s in the video…
If you thought the growth in video usage is a fluke, check out the following chart from Forrester:
As you can see, 49% of B2B Marketers expect to use more video within their digital marketing tactics in 2010. Other statistics in the powerpoint available here support similar trends in increased budget spend on video spend as well.
What do you think about these findings? Agree/disagree? Have an experience to share?
We at BitGravity (http://www.BitGravity.com) have seen something that goes beyond the use of video. We receive scores of inquiries each day from hospitals, companies, and others that want to stream procedures, meetings, product launches and more with live streaming in HD.
Live streaming may quickly surpass VOD as the preferred format for B2B marketers. Fresh content can draw in viewers and can be archived for repurposing through social media.
[...] of a measurable, long-term impact when you look past the thousands or millions of views. An earlier survey of the audience at the event indicated that companies today are using online video as a tool for [...]