I am talking about the study a lot these days and its results permeate many of my conversations.  “Do your endorphins surge when you share a cherished product with a friend?”  Great ice breaker.

At a women’s entrepreneurial networking meeting sponsored by the Wellesley Pod for BIG, I asked our speaker, the very successful career and life  coach and radio personality Mel Robbins to remind her audience not to be afraid to ask your network for help with growing your business-because, I explained,  “research shows that people share because it feels good, it gets their endorphins going.”

“Yes,” Mel replied, “BUT you must be very specific in what you want them to do for you.  If the request is too general, they will forget about it and not respond.”

John Jantsch gives similar advice in “The Referral Engine”.  “We rate and refer as a form of survival,” he explains.  But, here is his “BUT” in terms of getting customers to refer to you:

“You simply need to stay top of mind and make it easy for them to do.  Hint: Ask and remind!”

Here are four tips for fueling your “referral engine”:

1. Write for them –  Send  an email to your referral agent that they can quickly and easily forward with a short note to the person they are connecting you with.  Don’t leave the work on writing and assembling materials to them.
2. Use share buttons –  On your website and blog, include share buttons that allow them to grab information that they can share to make the introduction.
3. In person event/networking –  hold an event with the right agenda where your referral agent can invite connections you want to include in your network.
4. Identify people –  Use LinkedIn to identify specific people and groups you may have in common you want to meet through your referrer – the more connections the better.  Don’t exclusively leave it to them to identify people.

The team gathered around, all heads in an ache.

The invitations had been scheduled and sitting in cue.

They know they need conversions, and more than just a few.

“We need a solution, a better way to convert!”

“How about making a video?” … “Ugh! That’s going to hurt!”

“I know a producer, he’ll script and he’ll shoot…

However, the downside, he costs a lot of loot.”

“Forget it, there’s no time, we need to be frugal!”

“But wait! There’s hope, I just did a quick search on Google.”

It was VisibleGains, and its self-service solution.

One might even call it a video revolution.

So easy to use with it’s templates and scripts.

A few tips from a coach, and they were creating their own clips.

An image or two, a bulleted list.

Everything they needed to promote what not to miss.

Into the invite, they called out with action.

“Click here to watch our webinars attraction.”

Out went the invite, with video and all.

In came the registrants, the most ever seen they recall.

“Our webinar will be such a success”

“And just to think, we used video with such little stress!”

“Up next, testimonials! Let our customers be heard!”

“Video without VisibleGains, would just be absurd.”

As of today, our clients in the U.S., Europe and Asia can outsource the production of their video-enabled marketing apps, including event promotion, customer testimonials and product/service demos, to MEDIAmobz, a marketplace for creative services, particularly video production. Once you contact us (or them) you’ll immediately be matched with a team from their global network of video producers and you’ll be off and running. Video in less than 24 hours has never been easier.

To learn more about our partnership with MEDIAmobz and discover why they are such a strong global partner, please see the press release we jointly issued yesterday

Also, please don’t’ forget our upcoming Business Wire event on April 27 in Boston where MEDIAmobz will provide examples of how video-enabled marketing apps can be beneficial to your business. You can learn more about that event here.

By clicking on the video to the right (in the image above), the prospect would go to the following landing page to get a taste of the event:

Click here to play the Video App.

So, did it work? Yes. The campaign kicked off with the email distribution just one week prior to the webinar. The company sent 11,000 emails to their house list, which typically returned a click-through rate of approximately 7%. This time, however, the click-through rate was 13.8%, twice that of its BV distributions. So how did the video app perform in this case? It was quadruple the number of registrants over the prior month and was the second highest webinar ever done by Building Engines. In addition, more than 65% of the attendees were “highly interested” during the actual presentation itself as rated by GoToWebinar’s engagement tool. But don’t just take our word for it. Choose what you would like to hear from Sarah Fisher below as she talks about parts of her first successful BV to AV experience.