Yes, this is a plug, but it’s an important one. Yesterday we announced an important partnership for our growing company. While we continue to preach how easily and cost-effectively you can produce video, we realize that some companies could still benefit from professional guidance and/or extra arms and legs, at least early on.

As of today, our clients in the U.S., Europe and Asia can outsource the production of their video-enabled marketing apps, including event promotion, customer testimonials and product/service demos, to MEDIAmobz, a marketplace for creative services, particularly video production. Once you contact us (or them) you’ll immediately be matched with a team from their global network of video producers and you’ll be off and running. Video in less than 24 hours has never been easier.

To learn more about our partnership with MEDIAmobz and discover why they are such a strong global partner, please see the press release we jointly issued yesterday

Also, please don’t’ forget our upcoming Business Wire event on April 27 in Boston where MEDIAmobz will provide examples of how video-enabled marketing apps can be beneficial to your business. You can learn more about that event here.

Video doesn’t have to be difficult or costly to produce.  Our mission of late has been to help businesses see this firsthand by starting slowly, measuring and then comparing BV (before video) and AV (after video). So, here’s a recently completed example to which many companies can relate: using a video app to drive higher webinar attendance.

Building Engines was eager to try the simple BV/AV test. They were looking for new ways to draw people into webinars and adding video seemed like a cost-effective solution. For them, the goal was simple and easily tested – add a short video promo to traditional webinar promotion (through email) and see if it converts more attendees. So, instead of just sending an HTML email with a registration button, Building Engines included a video promotion with the email.  See below.

By clicking on the video to the right (in the image above), the prospect would go to the following landing page to get a taste of the event:

See the video app for yourself here.

So, did it work? Yes. The campaign kicked off with the email distribution on February 17th, just one week prior to the webinar. The company sent 11,000 emails to their house list, which typically returned a click-through rate of approximately 7%. This time, however, the click-through rate was 13.8%, twice that of its BV distributions. So how did the video app perform in this case? It was quadruple the number of registrants over the prior month and was the second highest webinar ever done by Building Engines. In addition, more than 65% of the attendees were “highly interested” during the actual presentation itself as rated by GoToWebinar’s engagement tool. But don’t just take our word for it. Choose what you would like to hear from Sarah Fisher below as she talks about parts of her first successful BV to AV experience.