Social PR and Marketing with Bobbie Carlton

Episode 31 – August 6th, 2009, 3pm EST

Q&A with Bobbie Carlton, Founder of Mass Innovation Nights.

• How do you describe what you do? Social PR? PR and Marketing? Social Media Strategist? All of the above?
• About a year ago, you were on a panel at the New Marketing Summit discussing how PR has been changed by Social Media. What’s changed in the year since?
• Earlier in your career, you worked in PR at some big B2B software companies like Cognos and PTC. What size company do you think new grads should look for if their interest lies in PR, Marketing, and Social Media now?
• On your blog, you discuss Random Followers and Follow Strategies. Do you feel that too much attention is paid to numbers of followers you have on Twitter?
• Recently, Marketing Profs discussed Chris Brogan’s Eight-to-One principle in their post about ways to Maximize Your Social-Networking Investment. As someone who successfully built the online community Beacon Street Girls, what advice can you give to build an online community?
• This year, you started a new tweetup called Mass Innovation Nights. What is it and who is it for?
• Being a Tweetup, you’ve used Twitter heavily to promote the monthly events. But, I’ve noticed you also have many people using video to record the events. How has video helped get the word out, about Mass Inno?
• This month’s Mass Inno night is a Virtual Event on 8/12. What should people expect from the Virtual Mass Innovation Night?