Comments on: Marketers can learn something from "Lean Startup" http://blog.visiblegains.com/marketers-can-learn-something-from-lean-startup/ Conversion and Lead Generation Through Video Applications Tue, 17 Jan 2012 15:37:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: cdaniel@visiblegains.com http://blog.visiblegains.com/marketers-can-learn-something-from-lean-startup/#comment-23 cdaniel@visiblegains.com Fri, 04 Jun 2010 16:13:24 +0000 http://blog.visiblegains.com/?p=273#comment-23 I think the eBook would be great, especially as you describe it. Please let me know when you publish it. Your challenge will be to re-train the agency types who thrive on coming up with new ideas (and charging their customers more billable hours). I think the eBook would be great, especially as you describe it. Please let me know when you publish it. Your challenge will be to re-train the agency types who thrive on coming up with new ideas (and charging their customers more billable hours).

]]> By: cdaniel@visiblegains.com http://blog.visiblegains.com/marketers-can-learn-something-from-lean-startup/#comment-22 cdaniel@visiblegains.com Fri, 04 Jun 2010 16:11:20 +0000 http://blog.visiblegains.com/?p=273#comment-22 Jonathan- I definitely agree. You have to be very careful that you do not anger the early adopters by providing no real value. In this case, I was describing the risk if nobody ever clicked the ad at all. The microsite would have been a huge waste of time if nobody was even interested in your offer. Jonathan-

I definitely agree. You have to be very careful that you do not anger the early adopters by providing no real value. In this case, I was describing the risk if nobody ever clicked the ad at all. The microsite would have been a huge waste of time if nobody was even interested in your offer.

]]> By: James Sherrett http://blog.visiblegains.com/marketers-can-learn-something-from-lean-startup/#comment-21 James Sherrett Wed, 02 Jun 2010 21:25:54 +0000 http://blog.visiblegains.com/?p=273#comment-21 I've been talking about a 'Lean Ad Campaign' approach for a few months now and people are interested in it because it provides them with a framework to learn when the problem and solution are both unknown. I have a notion to write an e-book on the Lean Ad Campaign. Now where to find the time? I’ve been talking about a ‘Lean Ad Campaign’ approach for a few months now and people are interested in it because it provides them with a framework to learn when the problem and solution are both unknown.

I have a notion to write an e-book on the Lean Ad Campaign. Now where to find the time?

]]> By: Jonathan Jaeger http://blog.visiblegains.com/marketers-can-learn-something-from-lean-startup/#comment-20 Jonathan Jaeger Wed, 02 Jun 2010 04:08:25 +0000 http://blog.visiblegains.com/?p=273#comment-20 Nice write-up. You just have to be wary about making potential customers angry when they try to opt-in, sign-up, or pay for a service and then find out that the whole thing was a set-up to test the viability of your product. But I guess you gotta do what you gotta do. Nice write-up. You just have to be wary about making potential customers angry when they try to opt-in, sign-up, or pay for a service and then find out that the whole thing was a set-up to test the viability of your product. But I guess you gotta do what you gotta do.

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