Video is penetrating B2B at increasingly faster rates; annual video adoption statistics suggest a 20 percent increase each year. At a recent event with Business Wire and MediaMobz we asked audience members some quick questions on how many people use online video from casual viewing to PR, sales and support. Watch this video to see how they responded…

As you saw, we asked the 120 audience members about their experience watching video and 85% of them have recently watched a video as part of evaluating a product or service for purchase.  Following that, we heard about % of video usage by function including Marketing, PR, Sales, and Support.  Check out the %’s in the video…

If you thought the growth in video usage is a fluke, check out the following chart from Forrester:

As you can see, 49% of B2B Marketers expect to use more video within their digital marketing tactics in 2010.  Other statistics in the powerpoint available here support similar trends in increased budget spend on video spend as well.

What do you think about these findings? Agree/disagree? Have an experience to share?

Online video blogging expert Steve Garfield joined us recently for our live show.  Steve was a pioneer in video blogging before YouTube existed and he has been advising students and companies on his learnings ever since.  Steve has just published a new book called Get Seen, which is a practical guide for how online video can be used to drive business.

You can watch the entire episode below or navigate to topics you would like to watch including:

• A brief history of online video blogging
• Key Trends in Online Video
  • Casual Videos for Business
  • Personal Video Cameras
• Types of Video for Marketers
  • Press Releases
  • Customer Testimonials
  • Event promotion
• Frequently Asked Questions
  • Mixing Video Quality with your Brand
  • Finding a Place to Shoot in an Office
  • Flip vs. Professional Production

If you are interested in Steve’s highly informative book, you can learn more about where it can be purchased here.