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A best practice for doing fun video

Posted by Cliff Pollan

We are always on the look out for good examples of different formats for using video in B2B sales and marketing.  Tim Washer, a member of our advisory board and member of the Cisco marketing team,  shared this example of fun video with us a while back.  I say fun, as in this case the goal is to bring a smile to your face, tell a story and be memorable.

In this video the goal, is fun versus funny.  It is worthwhile to note that this is a very simple video.  It tells the story with images and voice over.  Not difficult to produce, but requires your creative juices to think about what will draw your audience in and accomplish your marketing and sales goals.

Have you done or seen a fun video that you can share with us?

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