Introducing VisibleGains

Today is the beginning of a new chapter for PermissionTV. Today we unveil our new direction, a new name and a new offering. As with any maturing market, there comes a time when a company finds clear air and recognizes it has the people, technology and skills to carve out a significant portion of the market for its own. We now see our opportunity at the intersection of video and B2B selling.

As an early entrant in the online video space, PermissionTV pioneered the concept of interactive video and built a technology platform that powered highly customized solutions. While other online video providers targeted traditional media, publishers and content producers, we focused on the needs of brand and direct marketers and built solutions for great brands including Scion, Intercontinental Hotels, The Met, Boston Symphony Orchestra, BBC and Liberty Mutual. As the video market matured and more companies entered an already crowded space, we needed to decide if we were going to fall into the pack or start a new race entirely, one better suited to our unique technology and talents. We chose the latter.

Embedded in our company DNA is a firm belief that online video is destined to become much more than a convenient way to watch and distribute linear video. Through our work to date, we knew that online video could be a highly interactive tool for marketing and one of the best ways to engage with buyers online. As it turns out, our epiphany as a company coincided with the emergence of “Sales 2.0”, an evolution of B2B selling characterized by self-sufficient buyers demanding richer explanations of complex products and services, more personalized information and, above all, more respect for their process and time. Always opportunistic, we developed a strategy to not just deliver a B2B video technology offering, but instead to offer a B2B business solution that leverages video in a transformative way.

The core of what made PermissionTV effective for existing clients was our interactive video technology and our video industry knowledge, a combination that enabled us to develop personalized stories while adding calls-to-action within the video experience. With VisibleGains, we’ve gone beyond technology to deliver a comprehensive offering that codifies an entire process for creating, assembling and for measuring the impact of video in B2B sales and marketing. We’ve developed purpose-built methods, tools, techniques for the unique B2B market and we’ve recruiting experts who blend expertise in sales, online marketing, video production and analytics. It took more than 6 months, but we think we’ve nailed it.

We invite you to explore and participate as we begin a new chapter as VisibleGains, the first video solution for the next era of B2B selling.