Oct
2009
End the Social Media Hype – B2B Marketing Strategies that work
Posted by admin
Recorded live on October 8th, watch this interactive panel discussion
from the floor of the Inbound Marketing Summit. Featuring the top thought leaders in the social media space, this session cut through the hype of social media and discussed B2B marketing case studies of companies – large and small – that putting an emphasis on content creation as the core of their digital marketing strategy.
The panel discussion features an all-star panel of individuals in the social media space: Jason Falls, Paul Gillin, C.C. Chapman, Chris Brogan, and Brian Solis. Together, they share case studies of B2B companies creating compelling content online and using it to drive brand awareness and qualified leads into the top of the sales funnel.
