Digital Marketing Survey Results

The results of our Digital Marketing Survey continue to be a great data point. We’re happy to share them with you. Orginally released in December of 2008 under our PermissionTV name, the survey identified online video as the top priority for digital marketing budgets, and also demonstrated a strong preference among marketers for increased sophistication and interactivity in online video capabilities to help promote their brands. Bloggers continue to find our information useful, most recently being mentioned in an October 9th, 2009 Adobe Scene7 blog post titled Video Hotspots Link directly to Sales. 

A lot has changed in a year. The economic crisis certainly had a tremendous impact on marketing budgets. Now, B2B companies are trying to get the most impact out of their marketing dollars. At the same time, the old marketing and selling techniques are having less and less of an impact. With the benefit of almost a year since the initial release, these findings tell me that B2B marketing and sales companies are looking at video as a way to break through the deluge of text based information available on the web. What do you think?